Formerly known as Microsoft Online (MSN China), Westwin has been providing over 6,000 domestic enterprises with advanced online advertising solutions since 2005. Leveraging Bing Ads, we have helped leading Chinese companies such as Alibaba, JD.com. Air China, and Ctrip achieve success abroad. In August 2016, to meet the rapidly changing of China market, Microsoft vend MSN China to Westwin.
Westwin is a leading marketing consulting firm that focuses on cross-border business. We provide branding strategies and digital marketing solutions to help clients achieve success in China and around the world.
Westwin is certified marketing & advertising partner of Baidu, Tencent WeChat, Sina Weibo and more major digital platforms in China. With years of experience in cross border business and partnership growth, we are equipped with the knowledge and expertise to take your business to the next level in overseas markets.
Westwin launched its simplified social media solution, www.Wreach.net, which enables international companies to easily setup on Chinese social media, such as WeChat and Weibo. Wreach provides professional localization services and translates all content that customers want to post on China's biggest social media platforms. Chinese-native-speakers will help to translate and localize content to make it more consumable and attractive to new Chinese followers.
Are these social media platforms safe? For brands aiming to enter the China market, these concerns can affect them while seeking a reliable promotion platform. The truth is much simpler, that Chinese social media apps are safe as a tool of public communication. Like anything.
Westwin announces the launch of www.Wreach.net, which enables western companies to easily setup on WeChat and Weibo, then reuse their English content (translated, localised and proofread) on China's biggest social media platforms. The idea behind Wreach was to massively simplify setup and regular posting to WeChat and Weibo. Companies are active in social media, should also be able to be active on China's social media too. The pre-existing methods for this were too expensive for many companies, so Wreach helps lower the bar for entry here, meaning that all companies, big and small, can post their content confidently, engage with customers and be successful in China.
Westwin has shared key findings in its "2020 China Cross-border Consumer Report", just in time for Black Friday as brands are steering their focus to online sales this year.
Westwin's report shows that female consumers remain the major buyers in families, especially for products in the maternal, baby and male skin care categories. The report also shows that male consumers tend to shop more based on their interests and hobbies, such as goods and services in e-sports, extreme adventure activities, limited edition products and travelling.
Westwin unveils its "2020 China Cross-border Consumer Report". The report portrays seven distinct cross-border consumers groups across four major categories, including e-commerce, travel, education, and real estate.
The results are distilled from a sea of information gathered from 300 surveys with consumers in Chinese cities ranging from first to fourth tier, and in-depth interviews with 21 consumers from varied segments.
Westwin was invited to join the opening ceremony forum at the Shanghai International Advertising Festival recently. Leslie Chu, Westwin’s CRO, shared insights and new findings in the Company’s upcoming research report on cross-border consumption of Chinese consumers. Westwin was also awarded the best agency to enable Chinese companies to go global at the Festival. The upcoming report is a continuation to Westwin’s signature “Cross-border Consumption of Chinese Consumers” report released in 2018.
Westwin was invited to join an online panel discussion produced by Createch of CogX festival 2020 in June. Anderson Liu, CEO of Westwin, shared insights and expertise on impacts and business opportunities brought by technologies during the outbreak and aftermath of COVID-19. Liu mentioned that a wide range of industries in China move online. There are music festivals that took place online and movies premiered on video streaming platforms. People can also order food and groceries and even ask for medical advice on the mobile.
Westwin was invited to join a webinar in May to share insights about consumer behaviors in the post-COVID-19 world. Produced by BXP & VMSD Magazine, the online event aims to help global brands quickly adapt to the challenges and uncertainties bought by the pandemic. Westwin offered a snapshot of the current Chinese customer landscape, measures taken by companies in China to shift strategies as well as insights into the unique business models carved out of China’s internet ecosystem.
Westwin has conducted new and extensive research with global search traffic data and consumers interview. Taking an international perspective.
The new life entails more home cooking, exercising, enjoying digital entertainment. Aside from the obvious increase in purchases of face masks, hand sanitizer and other healthcare products, canned and long-life food products have also been purchased in bulk. Leading the pack for official pandemic-related information is: official government websites, respected media outlets and Instagram.
Westwin has conducted a research of consumer behavior changes with different age groups, focus on the changing of preferences of consumers, purchasing channels and how information is obtained as a result of the outbreak and containment measures.
The research shows that Single consumers over 20 adopt cloud-based lifestyles, consumers over 30 demand high-quality indoor parent-child entertainment while Elderly groups over 60 becomes new users of fresh food e-commerce services.
Westwin was awarded “Top 10 Marketing Platform” and “Top 10 Go-global Marketing Platform” at Morketing Awards 2019 in Beijing, China. The company was named Top 10 for both categories in recognition of its outstanding performance in the field of cross-border marketing and delivery of exceptional value to clients and the industry.
Leslie Chu, the Company’s CRO, participated the award ceremony and delivered a speech at the Global Marketing Summit. He shared the trend of evolution from “advertising expert” to “data expert” and how this shift translates to better information leverage and insight for organizations.
-Westwin Shared Insights on How to Engage Chinese Outbound Tourists During the Upcoming Sporting Season
Westwin ("the Company"), a leading digital marketing and technology company focused on cross-border business, shared insights on cross-border marketing opportunities presented by the upcoming world sporting events at the CMO Summit 2019 in Shanghai. Leslie Chu, chief revenue officer of Westwin, analyzed Chinese outbound tourists' consumption behaviors and provided advice for businesses to engage this lucrative market.
2019 Bing Partner Summit ‘Bing Jeju Joy’ was held in Jeju, Korea from 30th March to 2nd April. During the four-day summit, Bing summed up past year’s working experiences and discovered more business opportunities with the outstanding Bing ads agencies.
Westwin, a leading digital marketing and technology company that focuses on cross-border business, was invited to deliver a speech on the topic "From Peppa Pig's Success to D&G's Mess: 2019 Cross-border Marketing Insights" at the China and UK Brand and Creative Forum, one of the major events at the 2019 Shanghai International Advertising Festival (SHIAF).
Westwin announced on September 3, 2018 that Leslie Chu has been appointed as the Chief Revenue Officer (CRO).
Since 2004, Leslie has served as general manager of Microsoft's online services group in Taiwan and Hong Kong and CRO of TripAdvisor. Leslie said he is looking forward to joining Westwin and believes he can work with his revenue team to help the company maintain its leading position in the cross-border marketing sector.
The '2018 report on Cross-border Consumption of Chinese Consumers' examines consumption behaviours in three segments of cross-border consumers: domestic online shoppers, international travellers, and overseas residents. Co-produced with a leading independent third-party research firm, the report gives a unique and interesting insight across three categories of Chinese consumer. More than 240 overseas media covered this report.
Bing Ads attended 2018 CCEE (Zhejiang) held by Cifnews during Jun 12-13. This is the fourth time that Bing Ads attends this cross-border gala series as a strategic partner of Cifnews. Professional sales and account managers from Bing Ads on site attracted hundreds of audience who came to consult on cross-border marketing.
Westwin was proud to team up with 360 Search to share social marketing insights to Hong Kong entrepreneurs.
During the presentation titled "Best Practices to Attract Chinese Tourists via Social Media", Lu Jin, BD manager of Westwin introduced WeChat and Weibo, two of the most popular social platforms. Lu also shared successful stories that how Hong Kong business benefits from China social marketing.
Bing Ads attended‘2018 Cifnews Appreciation Conference’in Shenzhen on Jan 11th, and was awarded as‘2017 Best Crossborder Service Provider’. Ms. Ying Li, Sales Director of South China, accepted the award on behalf of Bing and shared the development of search ads in an interview. A presentation on the features of Bing users was given by Mr. Honghuan Liao, Sales Manager of South China.
2017 is Westwin’s first year to become Sina Weibo’s official agency and here comes the good news: Westwin has been awarded the “2017 Most Potential Award” by Sina Weibo during 2017 Weibo Overseas Agency Summary Conference.
Weibo’s top executives were present at conference and shared the growth insights Weibo in 2017: With 80% of its total revenue coming from online advertisements, Weibo’s net income doubled over 2016 and will remain t be one of the most popular social media platform in China.
2017 Bing Partner Summit ‘Bing Bali Bang Bang’ was held in Club Med Bali during Nov 14th-18th. Over 40 members from Bing Sales team and premier partners of Bing Ads enjoyed this big party consisted of business communication, fun activities, exciting rafting, relaxing spa and a fancy banquet.
On October 19, Westwin attended “Find Your Search Engine Marketing Strategy in China” event hosted by AmCham China. Yujun Shao, Senior Account Manager of Westwin delivered the keynote speech, sharing best strategies and practices in China search engine marketing.
Anderson Liu, CEO of Westwin, attended ROI Festival as a keynote speaker on Oct. 18th. Beginning with the opening of Silicon Valley, Anderson shared the history, development, mission and vision with the audience, which aroused a heated discussion.
As the last stop of the CCEE series in 2017, CCEE Xiamen came to a close on Sept. 28th. During the 3-day conference, Bing Ads communicated with other industry giants, and shared its insights into cross-border business via speech, live streaming and interviews.
On March 21, 2017, Westwin attended SMX West, America’s leading search engine marketing conference. Leading Internet giants such as Microsoft and Google, along with key media and advertisers also made their appearance. Ms. Lu Jin shared her perspective of the China’s digital marketing landscape and key strategies.
Bing Ads attended the 2017 Cifnews (Shanghai) Cross-Border Ecommerce Exhibition as Cifnews’ yearly partner. Mr. Liao Honghuan ,the Sales Manager of the South Channel of Bing Ads, delivered a keynote speech and shared the latest global data of Bing to the participants.
Microsoft recently announced the divestment of its MSN China to Westwin Technology, a company co-founded by Liu Zhenyu, who formerly held the position of General Manager in MSN China. In close cooperation with Microsoft, Westwin will optimize its search advertising, to insure the continuity of its core business and its collaboration with the strategic partners.