CASE STUDY

• A Historical High Shopping Strip

  

  	Background		The client is one of the iconic and historical high shopping strips in Melbourne. In 2014, the shopping strip realized a need to update its branding and marketing offering to attract digital savvy younger generation due to the challenges brought on traditional retail by online shopping.
  	Tasks		We worked with the shopping strip council to crafting its new branding and marketing strategy. Some of the efforts are PR, social and partner program.
  	Result		We saw a significant increase of the client’s brand name been mentioned on social media thanks to our branding message reflected target market’s actual needs, as well as relevant social media engagement. We heard Melburnians talking about client’s brand due to our effective PR strategy. Today, the shopping strip is rejuvenated.

• An Australian Financial Firm

  

  	Background		The client specializes in financial planning, HR solutions for financial industry and financial conference, based in Sydney. The group was in need of building its digital presence to meet a fast-growing market demand.
  	Tasks		Strategized its digital branding, website user experience and managed its website development; Launched its services both offline and online, in which led PR communication and third-party collaborators in order to gain exposure cost-effectively; Grew the brand presence through integrated communication strategy.
  	Result		Within 3 month, the new service gained market recognition vastly within Sydney’s financial planner market. The target market learnt about this new solution. Sales has increased more than 60%.

• A Top Hotel Group In China

  

  	Background		The client was tapping into digital communication to grow its market share to younger generation, to evoke target market’s emotional connection with the hotel brand.
  	Tasks		We crafted its Wechat campaign strategy (mini game) which was highly fitting its overall branding outlook. The strategy then was brought live by the development team.
  	Result		We saw active social engagement participation within first day of campaign launch. The campaign made positive impact on brand awareness and recognition. Most importantly, this campaign further emphasized the client’s brand image as the iconic cultural hotel group in China.

• An Australian Football Association

  

  	Background		The client is in the journey to acquire new customers, deepen existing fan engagement and enhance its overall game experience.
  	Tasks		We visited one of the major game, analyzed its game experience with key application to service marketing and finally provided recommendation on how to increase fan experience.
  	Result		Recommendations were taken by the client’s marketing team for implementation.