Westwin, a tech-driven cross-border marketing company, unveiled its “2020 China Cross-border Consumer Report”. The report examines cross-border consumption covered four scenarios including cross-border e-Commerce, tourism, education, and real estate.
The results are distilled from a sea of information gathered from 300 surveys with consumers in Chinese cities of first to fourth tire, and in-depth interviews with 21 consumers of various segments.
The report also portrays in vivid seven typical cross-border consumers groups in China, namely Small-Town Moms with significant leisure time living in 3rd and 4th-tier cities; Single ladies with an above-average salary in 1st and 2nd tier cities; Millionaires keen on oversea investing and their wives; Gaming boy obsessed with digital gadgets; World adventurer and Middle-aged fun dads.
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Westwin, formerly known as Microsoft Online (MSN China), is a technology-driven digital marketing company that focuses on cross-border business. It provides branding strategies and digital marketing solutions to help customers achieve success in China and around the world. Westwin is a certified marketing & advertising partner of Baidu, Tencent WeChat, Sina Weibo, and many other major digital platforms in China. With years of experience in cross-border business and partnership growth, Westwin is equipped with the knowledge and expertise to take businesses to the next level in overseas markets.
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