Introduction
Westwin, a tech-driven cross-border marketing company, unveiled its “2020 China Cross-border Consumer Report”. The report examines cross-border consumption covered four scenarios including cross-border e-Commerce, tourism, education, and real estate.
The results are distilled from a sea of information gathered from 300 surveys with consumers in Chinese cities of first to fourth tire, and in-depth interviews with 21 consumers of various segments.
The report also portrays in vivid seven typical cross-border consumers groups in China, namely Small-Town Moms with significant leisure time living in 3rd and 4th-tier cities; Single ladies with an above-average salary in 1st and 2nd tier cities; Millionaires keen on oversea investing and their wives; Gaming boy obsessed with digital gadgets; World adventurer and Middle-aged fun dads.
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Small-Town Moms, Big city single lady, Millionaires and their wives
Gaming boy, World adventurer and Middle-aged fun dads
what products are they purchasing?
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What are they favorite purchasing channels?
How could they get information?
Key Points
- Small-Town MomsLives in tier 3 & 4 cities, usually their parents handle the house & cars; Low pressure from work; pay may be low but no other expenses; Love to show off their overseas purchases in WeChat moments.
- Big City Single Ladies：Live in tier 1&2 cities with good career, financially independent and well educated. Use cross-border e-Commerce for niche fashion brands. Instagram has huge impact.
- Millionaires：the group are polarized, some of them are really enjoying lives; others have no life, but anxiety. They rarely do shopping themselves. Love to invest in oversea real estate to hedge risks.
- Millionaires' Wives：High household income and Well-educated, have oversea study or working experiences. Want kids to study abroad, don’t really care about academic achievements. Interested in foreign summer camps, sport camps and more.
About Westwin
Westwin, formerly known as Microsoft Online (MSN China), is a technology-driven digital marketing company that focuses on cross-border business. It provides branding strategies and digital marketing solutions to help customers achieve success in China and around the world. Westwin is a certified marketing & advertising partner of Baidu, Tencent WeChat, Sina Weibo, and many other major digital platforms in China. With years of experience in cross-border business and partnership growth, Westwin is equipped with the knowledge and expertise to take businesses to the next level in overseas markets.
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